What is custom web design?

Custom Web Design is the process of creating a unique website to fit a business or individual’s requirements. It’s a product of web experts who build your site tailored to your individual needs rather than using a big template shell that is designed to be all things to all users.

What is responsive web design?

Responsive Web Design uses web code to make your website render well on a variety of devices and screen sizes. Content, design and performance are all necessary elements to a modern day website to ensure user satisfaction.

Why is a custom designed site so important?

A custom designed website allows you and your business a tailored design that matches your business’ goals. A custom designed website keeps you unique, giving you a point of difference from your competitors. It gets them interested, engaged, and ultimately spending more time on your website.

Your website is often the first impression a customer has of your business. Decide to make it a special first impression with a professionally designed custom designed website.

At Velvet Web our passion is to deliver to our clients unique and creative designs which not only suit the audience of our clients but also sets them apart from competitors and others in their industry. We use state of the art technology to deliver search engine friendly, mobile friendly (responsive) custom designed websites. We spend time with our clients in getting to know them and their business, giving the best service we know how. When you deal with Velvet Web you are dealing with the designers and developers who actually who do the work. We don't outsource overseas.

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What are some of the benefits of having a custom designed website?

Search Engine Friendly!

A custom designed website is built to ensure full readability of search engines as Google, Bing and Yahoo. Search Engine Friendly websites help to increase your rankings, ultimately helping to bring you more traffic, but it also means a better user experience. A better user experience means users engage more with your site, spending more time on your site.  Search engines love this, as it means their search result that they’ve provided the user has given the user a great result.

Mobile Device Friendly!

When a user visits your website it needs to function properly whether it be on a desktop computer, a laptop, a tablet or a smart phone. If a website does not function well across all devices, it will cause issues in navigation and ultimately the user may well leave your site without taking action. Users highly value easy to navigate websites, which is an important aspect in designing a website.

Designed for Mobile First!

With current statistics stating that up to 80% of web searches are carried out on mobile devices, it’s only natural to develop a website to first cater for mobile device browsing. With state of the art mobile device technology, attention to detail and usability, our designs look and perform great across all devices.

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Why not use a template design?

Template websites are a good low-cost alternative to get your website off the ground for a fairly minimal outlay. Website templates are quick and easy to use, and some of them are attractive and well designed. However, choosing a template design means that the template can easily be used by your competitors as well as anyone in any other industry.

What does this mean?

There are a number of reasons using a template design may work against you. Firstly, search engines don’t like duplicate sites. If someone out there has the same or a very similar website, your website could be pushed out of the results or even de-indexed. This could happen even if your website has been on the web for longer than the other website. Secondly, if a competitor does use the same template as you, this may lead to confusion for the customer which in turn may mean they click through to your competitors’ website and not yours.

A custom designed website is a little more time and effort, and the upfront cost may be more, but it will be a reflection of your company’s goals, strategies and vision, and help to give customers more confidence in your business.

How much does a website cost?

The cost of a website depends on a number of factors, including how many pages you need, how much design work is involved, what type of website you require, ie: standard website or shopping cart, whether you require custom designed forms, if you have written your own content or if you’d like us to write it for you, plus other factors. To get an estimate, contact us.

Can Velvet Web host my website?

Yes we do website hosting. We offer premium hosting infrastructure hosted here in Australia. Contact us for a price.

How long does it take to design a website?

As mentioned in the the cost of a website above, it depends on what kind of site the client requires and how much work the client requires us to do. It also depends on the client’s capacity to communicate with us in regarding information we require, such as providing us with content (if we aren’t writing it) or reviewing content and design, providing feedback, etc. If your website is urgent and you have a deadline, we can accomodate that in most situations.

Does Velvet Web use a CMS (Content Management System)?

A Content Management System (CMS) allows the client to log in and update/edit content as they please. This is a very handy feature in today’s web design landscape as it gives the client the ability to keep their content fresh and up to date, which is something that search engines love. There are loads of CMS’s to choose from, all being convenient to achieve the desired result but often with disadvantages when it comes to custom web design and other issues such as page load speed and security.

We use VelvetCMS. VelvetCMS is an in-house, custom built, easy to use CMS program. VelvetCMS is constantly being developed using state of the art web technology with our focus is on SEO techniques.

For more information on our CMS please click here.

Does Velvet Web write the content?

We do appreciate the time involved in writing the content for a website. That’s why we do offer web content writing services. Sometimes our clients don’t have the time to write content for themselves, as they are busy running their own business. When writing content we focus heavily on current on-page SEO practices so that our clients get the most out of their website’s content.

Can Velvet Web re-design my website?

A website may need a re-design for a number of reasons. Whether it be that the client’s business is rebranding, or restructuring, or perhaps their website is just dated and needs a refresh or re-developed so that it’s responsive. For whatever reason, Velvet Web Can re-design your website.

To discuss your requirements and get an estimate of cost and time frame, contact us.